Mortgage Banker University With Brett Mcdonell

Expanding Horizons: Mastering 'Outside-the-Box' Lending in Today's Market Join us on "Mortgage Banker University" as we explore advanced lending strategies that set you apart in the competitive mortgage industry. Host Brett McDonell, a leading figure in mortgage lending from the renowned Cohen Financial Group, delves into unique, flexible loan products that cater to today’s challenging market. Discover how integrating DSCR loans, hard money loans, private money loans, and private banking solutions can expand your portfolio and keep your business thriving despite rising interest rates. In this episode, Brett unpacks the benefits of offering super jumbo loans, bridge loans, and innovative financing solutions that go beyond conventional mortgage products. Learn how to leverage private banking to secure ultra-competitive rates and terms, such as 10% down payments for multimillion-dollar loans and interest-only payment options on 10/1 ARMs. Explore the potential of private money loans that require minimal document

Dive into an extraordinary episode of the Mortgage Banker University Podcast titled "The Sensory Revolution: Owen Harlow's Innovative Approach." Set in the vibrant city of Portland, Oregon, this episode narrates the unique story of Owen Harlow, a forward-thinking loan officer. Owen collaborates with sensory branding expert Ava Turner, embarking on an audacious mission to transform his mortgage office into a multi-sensory experience. This revolutionary approach transcends the conventional mortgage process, immersing clients in an environment that engages all five senses. From the visual rebranding of his office to the introduction of calming scents, tactile materials, soothing sounds, and gourmet treats, Owen redefines client interactions. Join us as we delve into how this sensory branding strategy not only enhances client perception but also significantly boosts Owen’s business. Discover how Owen’s journey, featuring the Carsons' memorable experience, sets a new benchmark in the mortgage industry, turning a r

In this episode of the Mortgage Banker University Podcast, we unveil a groundbreaking strategy that will revolutionize how you partner with realtors and amplify property visibility. Discover the transformative power of solar-powered lights for real estate signage, a tactic that promises to add over 630 hours of visibility to for-sale signs, resulting in more leads and greater exposure. Dive into the details of how this simple yet impactful approach can lead to over 600 additional property viewings in just 60 days. This episode is a must-listen for mortgage professionals looking to enhance their realtor partnerships and stand out in the competitive mortgage industry with innovative, value-adding solutions. Keywords: Mortgage Banker University, Solar-Powered Lights, Real Estate Signage, Realtor Partnerships, Property Visibility, Innovative Marketing, Mortgage Industry, Lead Generation, Increased Exposure, Real Estate Marketing, Mortgage Professionals, Realtor Collaboration, Visibility Strategies, For-Sale Signs

In this thought-provoking episode of our podcast, titled "Riches in Niches: Loan Officer Specialization Strategies," we delve deep into the transformative power of focusing on a niche in the mortgage industry. Join us as we explore how loan officers can break free from the generalist mold and discover the lucrative benefits of specialization. We'll discuss why being a specialist not only makes finding your ideal client easier but also enables you to craft messaging that resonates more effectively with your target audience. Learn from real-life examples and industry insights that illustrate the power of specialization in standing out in a crowded market. We’ll examine the pitfalls of being a generalist, where services can become commoditized, and reveal how carving out a unique niche can elevate your service from ordinary to extraordinary. This episode is designed to paint a clear picture of how specializing or focusing on a specific niche can be a game-changer for your business. Whether you're a veteran in th

In this episode of the Mortgage Banker University Podcast, join host Brett McDonell as he explores the captivating story of "Sky High Success: Drones and Open Houses." Discover how Jack Robertson, an inventive loan officer, leveraged drone technology to transform the landscape of real estate marketing in his community. This episode delves into how Jack’s innovative approach to open houses not only increased property visibility but also fostered a surge in realtor partnerships, setting a new standard in engaging potential clients and collaborators. We’ll discuss the impact of thinking outside the box, the importance of embracing new technologies, and the immense potential these strategies hold for mortgage professionals. By the end of this episode, you’ll see how creative marketing tactics can significantly enhance your professional network and elevate your presence in the competitive mortgage industry. If you're inspired by Jack's story and want to learn more innovative strategies to elevate your mortgage bus

"Geo-Fencing & GPS: Revolutionizing Mortgage Marketing" Join host Brett McDonell on the Mortgage Banker University Podcast as we explore the groundbreaking world of GPS and geo-fencing marketing. Discover how these advanced technologies are redefining the way mortgage professionals engage with potential clients and collaborate with realtors and financial planners. In this insightful episode, Brett delves into why GPS marketing and geo-fencing are critical in today’s targeted marketing landscape, particularly in the mortgage and real estate sectors. Learn about practical, real-life strategies for implementing geo-fencing and GPS in your business. From enhancing open house engagement to crafting collaborative campaigns with realtors and financial planners, these tactics promise precision and personalization in your marketing efforts. We'll also explore innovative approaches like targeting competitors’ locations, promoting homebuyer seminars, and implementing neighborhood-specific marketing campaigns. Brett

Dive into the innovative world of mortgage sales with "Voices of the Walls: The Listening Campaign" on the Mortgage Banker University Podcast. In this captivating episode, host Brett McDonell narrates a compelling, fictional story set in the luxurious neighborhood of Beverly Hills. Discover how savvy loan officer Liam Archer and top-performing realtor Rebecca Santos leverage unconventional feedback strategies to revolutionize the real estate market. This episode is not just a narrative—it's a treasure trove of actionable ideas and groundbreaking strategies for mortgage loan officers looking to push the envelope and gain a competitive edge. Tune in for insights into client engagement, innovative marketing, and unique sales tactics that can transform your approach to the mortgage business. Don't miss out on this episode full of inspiration, creativity, and practical tips for success. Visit our website for more resources and join our exclusive membership program for further growth and learning in the mortgage in

Today's episode of MBU with Brett McDonell gives you a great idea on how to market yourself differently, stand out from your competition and generate mortgage leads 24/7.  In addition to the innovative mortgage 24/7 hotline, Brett provides 3 PROVEN tactics that will allow you to: Make sure your prospects are paying attention and taking notes Insure you get a meeting and commitment that works for them Guarantee that you and your client or referral partners are on the same page and know exactly what the next steps are. The goal is this and every episode of MBU with Brett is to provide you with actionable strategies and tactics that can be implemented easily and immediately to optimize your business and take your career to the next level. For more resources, content and tools be sure to visit www.mortgagebankeruniversity.com   Mortgage, Loan Officer, Marketing, Sales, MBU, Brett McDonell, Lending, Optimization,     

Today's episode of the mortgage banker university podcast, Brett details 3 PROVEN tactics that will allow you to visit any Realtor open house with confidence and leave knowing you have added value,made a good first impression and stood out from the crowd. This short, but powerful episode can literally change your life and career. Using these powerful tactics you will never fear visiting open houses again. For more mortgage loan officer sales & marketing tactics and strategies that are guaranteed to get you unstuck and fill your pipeline, visit www.mortgagebankeruniversity.com Thank you for your support of the podcast.  If you have got some value from this podcast please show us some love by leaving us an itunes review. Lock Em and Doc Em! mortgage, mortgage banker, mortgage broker, loans, loan officer, sales, marketing, realtors, real estate, mlo

This is another fast paced episode of drive time with Brett where Brett reveals a HUGE opportunity for savvy Mortgage Pros to capitalize on. Brett also touches on the importance of daily, weekly and monthly activity based goal setting that will ensure your pipeline never dries up. For more actionable tips, best practices, tactics and strategies to grow your mortgage business, visit www.mortgagebankeruniversity.com   #Mortgage, #Loan officer, #marketing, #sales, #goals, #mortgagebroker, 

This episode of MBU w/Brett is all about diversifying and expanding the channels you have in your mortgage business to ensure your business model and lead generation system is recession and market proof as well as fruitful. Some of the key partners include Realtors which is a given, but also divorce attorneys, insurance agents and all the other key business channels needed which you'll have to listen to and find out. For more tools, resources, tactics and strategies to grow your mortgage business go to www.mortgagebankeruniversity.com If you enjoyed this episode please let us know by giving us a 5 star review on itunes. Contact: E:Brett@mortgagebankeruniversity.com IG: @mbubrett Mortgage Banker University: Superior Mortgage Sales & Marketing for Loan Officers

In this drive to work with Brett, Brett covers a ton of ground and a handful of mortgage sales strategies you can use to differentiate yourself from your competition, add more value to your business partners and generate buyer leads for the rest of your career.  This is a must listen to episode. 

In this episode of Mortgage Banker University, Brett dives deep to exploit all the possible niches you as a mortgage professional could become a specialist in so that you become the no questions asked go to lender for any niche you want.  This episode is guaranteed to get you thinking differently and will introduce a proven approach and positioning system that is wildly successful in both lending and almost all other industries also. Let Brett help you identify a niche you can exploit in your business and start winning more of your ideal clients with less work. We hope you enjoy this incredible episode and if you have any questions at all, feel free to contact Brett direct at Brett@mortgagebankeruniversity.com. For more of the industry's best mortgage sales resources, tools, tactics and blueprints for success, visit www.mortgagebankeruniversity.com  

In this episode of mortgage banker university, Brett details exactly how you can optimize your pre-approval process to differentiate yourself from the competition, wow realtors and help your clients and agents get more offers accepted.  In this episode I will detail: What to say and include in your pre-approval package How to follow up on the offer How to wow the listing agent and buyers agent How to get a meeting with each agent on every purchase transaction The tactics and tips I share in this episode are sure to help you grow your purchase business by focusing on adding tremendous value to your clients and Realtor partners by going above and beyond the normal.  For more information, resources and quality content aimed to help you grow your mortgage business, please visit www.mortgagebankeruniversity.com.    keywords: mortgage, mortgage banker, mortgage broker, broker, loans, mortgages, mortgage, marketing, sales, optimization, marketing, mlo, mortgage loan officer, realtor, real estate, 

In this episode of Mortgage Banker University with Brett McDonell, Brett discusses all the various ways you can leverage the US Tax reform to educate and deepen your relationships with existing Realtors and financial planning partners as well as how to get in front of hundreds of new potential referral partners and explode your network and business.  This bold strategy is sure to help you make a splash in your market, will position you as a credible, quality mortgage resource and will expose you and your mortgage services to hundreds if not thousands of new quality referral partners.  I truly hope you have gained tremendous value from this episode and that you get out there and leverage this Tax Reform "opportunity" in every way possible. keywords: mortgage, loans, loan officer, mortgage banker, mortgage broker, broker, marketing, sales, strategy, tax reform, brett mcdonell, mlo, mortgage loan officer

In this episode of MBU with Brett McDonell, you're going to learn how to partner with Realtors to make their open houses more successful. These "Value Based" tactics detailed in this episode will give you the tools needed to approach any Realtor that has a home for sale and help them leverage their open houses better and more efficiently. The ideas discussed here today with enable you to partner with new realtors and add tremendous value to existing realtor relationships.  I am confident that if you actually do any of these tactics, they will work and you will be able to generate new relationships with realtors out of thin air or out of any open house. For more information, downloads, free tools, scripts and other valuable resources, visit: www.mortgagebankeruniversity.com Keywords: mortgage, mortgage loans, loan officer, sales, marketing, realtors, open house, beacon marketing, facebook ads,   

In this episode of MBU with Brett McDonell, Brett details 11 EASY ways you can grow your mortgage business.  This episode will give you the ideas needed to easily and systematically grow your business week after week. For more ideas, strategies and FREE resources to grow your business, visit www.mortgagebankeruniversity.com   Keywords: mortgage, mortgage broker, mortgage banker, loan officer, mortgage loan officer, marketing, sales, loans, 

In this episode of Mortgage Banker University, Brett encapsulates his tips, tricks, best practices and simple mortgage wisdom he has gained from his 15 years as a mortgage lender.  This episode will help you: Learn from Brett's firsthand mistakes and successes to cut your learning curve and get better, faster! Learn to focus on quality over quantity Learn How many lead channels you need and all the ones there are Gain the insights and strategies of a 15 year mortgage pro What NOT to send as a closing gift and why The goal of this episode is to help you in everyway possible. Brett touches on topics from a-z.  We hope you enjoy this episode and it helps grow your business. Keywords: mortgage, mortgage broker, mortgage banker, mortgage loan officer, loan officer, sales, marketing, sales tips, realtor  

Ready to overcome call reluctance, learn how to leave voicemails that prospects actually return and learn the secrets for success when making outbound sales calls? I have to imagine you said HELL YES! In this episode, I interview Art Sobczak, best selling author of Smart Calling, legendary sales trainer and speaker that has taught how to crush it selling on the phone for over 30 years and has worked in virtually every industry. Needless to say, Art is the expert when it comes to everything phone sales. The benefits of being an expert, confident phone prospecting mortgage professional are endless… In this episode you will learn: How to develop a mindset for outbound calling success How to warm up every prospecting call you make How to leaves voicemails that create intrigue and get you calls back What to say when you get them on the phone How and why to use scripts And much much more. Do yourself a favor and take the time to listen to this interview, your bank account will thank you! Resources mentioned in th

  Can you believe that the Equifax credit breach has negatively affected as many as 150 Million people…. A lot of them are likely your past clients as well as your strategic partners. Have you offered your help, guidance or support to them? If not, you’re missing out on a huge opportunity to be the hero, build a deeper relationship and help more people. Not to mention generate a ton of loans in the process. In today’s podcast episode, I discuss several strategies to help your clients and business partners work through the massive Equifax Credit Breach that has negatively affected 150 Million people. You will learn how to leverage the Equifax Credit Breach to: Help more clients and business partners that were negatively affected Use this incident to warmly call your entire network and database which will uncover loan, referral and testimonial opportunities Make a viral video that can get you seen by thousands of potential prospects.  Learn how to leverage future world and local happenings to add value to your